Fresh & Tasty means Truly Yum
Guilt-Free Cravings, Truly Satisfied
About Us
Brand brief for Truly Yum & Hang Zero that captures your vision of healthy, traditional, and low-calorie snacking for Party lovers
Brand Brief: Truly Yum
"Guilt-Free Cravings, Truly Satisfied."
At Truly Yum, we decided to bring them back to the front row.
We didn't want to change the flavors we grew up loving; we just wanted to change what they did to our bodies. We swapped the deep fryer for the roaster. We traded refined flour for ancient multigrains like Jowar and Bajra. We replaced white sugar with golden, iron-rich jaggery.
Truly Yum isn't just a name; it’s our promise. No hidden trans-fats, no empty calories—just the honest joy of a crunch that loves you back.
Five pillars that guide everything we bake, source, and share.
Brand Essence
Truly Yum is a modern wellness brand rooted in traditional Indian flavors. We believe that snacking should be a source of joy, not guilt. By reimagining classic "Namkeen" through the lens of modern nutrition, we provide snacks that are "Flavorfully Crisp" and scientifically balanced—high in fiber and protein, but low in calories.
Our Product Philosophy
We take the heritage recipes of India—the Mathris, the Paares, and the Chanas—and upgrade them for the health-conscious consumer. Our snacks are:
Never Deep-Fried: We use roasting and popping technologies to keep calories low and crunch high. Wholesome Bases: Our ingredients list starts with multigrains (Oats, Jowar, Bajra), roasted pulses, and nutrient-dense seeds. Natural Sweetness: Our Gudpaares use high-quality jaggery, avoiding refined sugars entirely.
Core Product Portfolio
Multigrain Mathri: A fiber-rich twist on the classic tea-time snack, baked with a blend of five ancient grains.
Gudpaare 2.0: Iron-rich jaggery coated bites that satisfy the sweet tooth without the sugar spike.
Protein-Packed Roasted Pulses: Crunchy Chana and Moong Dal roasted with artisanal spices like Peri-Peri and Lemon-Mint.
Superfood Puffed Mixes: Lightweight, low-calorie blends of Jowar puffs, Makhana (Fox Nuts), and pumpkin seeds.
Signature Nut Blends: Premium almonds and cashews dry-roasted with Himalayan Pink Salt.
Target Audience
Our brand is for the "Mindful Muncher":
The Urban Professional looking for a 4 PM office snack that doesn't cause a lethargic slump.
The Fitness Enthusiast who needs a high-protein crunch after a workout.
The Modern Homemaker who wants to serve traditional snacks to guests and kids without worrying about trans-fats
The Brand Promise
Our brand is for the "Mindful Muncher":
At Truly Yum, we don’t compromise. You get the authentic "Chatpata" taste of India with the nutritional profile of a superfood
Brand Brief: Hang zero
"Party Smart. Wake Fresh"
India's Smart Party Snack Brand
Every great celebration deserves great snacks. Hang Zero brings together premium roasted nuts, pulses, and bold Indian flavours to create delicious snacks that perfectly complement every party, gathering, game night, and weekend celebration.
From beer nights to cocktail parties, from office munching to road trips, Hang Zero is crafted for people who love great taste and smarter snacking.
Why Hang Zero?
We believe snacking should be as enjoyable as the moments you share. That's why every Hang Zero product is made using carefully selected ingredients, exciting seasonings, and recipes designed for modern lifestyles.
Why you'll love Hang Zero:
* Roasted & Crunchy
* Premium Nuts & Pulses
* High-Protein Snacking Options
* Bold Indian Flavours
* Perfect with Your Favourite Drinks
* Made for Every Celebration
